Dinner Program "Beyond the Surface: Understanding Paint Failures, Innovations & Best Practices"

When
July 16, 2025
6:00 PM - 8:00 PM
Location
Zio Fraedo’s, 611 Gregory Ln, Pleasant Hill, CA 94523
Registered
46 registrants

Registration

Registration Table for 8 - Member – $680.00
Reserved seating for your attendees! Listed as a sponsor for the event. Table with your company logo. Simply register for this item and then send your attendee information to Executive Director Rachel Selwan at rachel@newlevelmgmt.com
Registration Table for 8 - Non-Member – $960.00
Reserved seating for your attendees! Listed as a sponsor for the event. Table with your company logo. Simply register for this item and then send your attendee information to Executive Director Rachel Selwan at rachel@newlevelmgmt.com
Vendor Table Sponsorship for Members - Two Available – $250.00
• Two Vendor Tables per dinner meeting • One Vendor Table display table per company per year (limit does not apply to Symposium) • Includes display table, complimentary dinner admission for one, recognition on event announcements and website as “Dinner Meeting Sponsor,” photograph on WestCon website post-event recognizing sponsor company
Westcon Member – $85.00
Use this registration option if you are a MEMBER registering yourself, or yourself and non-member guests.
Westcon Member (Multiple Registrations) – $85.00
Use this registration option if you are registering more than one MEMBER.
Westcon Non-Member – $120.00

You are invited to the Dinner Educational Program "Beyond the Surface: Understanding Paint Failures, Innovations & Best Practices" on Wednesday, July 16th from 6:00 - 8:00pm at Zio Fraedo's in Pleasant Hill.

Join Peter Gaeta, Architectural Director at BEHR, for an expert-led session diving into the complexities of paint performance in construction and rehabilitation projects. This high-level discussion will explore:

Common causes of paint failures and how to avoid them
The importance of proper scopes and surface preparation
Whether rust converters really work
If built-in primers in modern coatings eliminate the need for separate primer applications
The realistic life expectancy of today’s paint systems
What’s new in paint technology — from dirt resistance to fire protection

Tailored for architects, engineers, and construction professionals, this session will equip you with practical knowledge to make better decisions in specifying and applying modern coatings.

SPONSORS:

Biography:

Peter Gaeta is the Director of Sales for Architecture and Design at Behr Paint Company. He was born and raised in San Diego, California and has been with Behr for 14 years. Prior to joining Behr Paint Company, Peter was the owner of Paragon Painting Corporation. Paragon Painting provided primarily painting services for residential construction, light commercial and HOA repaint work. “When starting as a painting contractor almost 30 years ago, I became intrigued by the developments in low VOC and Waterborne coatings, believing this would be the focus for coatings development in the years to come. Peter now oversees the A&D Program at Behr Paint in addition to managing the Architectural and Design Rep Team.

Dinner Buffet to be served.
Vegetarian Options included.

*Details subject to change.

Westcon Inc. is a 501 c (6) nonprofit. Registrations and sponsorships are tax deductible to the full extent allowed by law.

Contact Us
Phone: (279) 800-5356
Email: rachel@newlevelmgmt.com

Address:
PO Box 994
Elk Grove, CA 95759

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